These are a few of the many changes Google recently made to its algorithm, so in addition to all the previous changes. Here is a link to Google’s Inside Search blog.
The amount of search algorithm adjustments carried out by Google in June and July can be categorized under three major elements: Computational, Cross-Referencing or Global. Computational tweaks are focused on the evolution to Semantic Search. This is a really crucial change to pay attention to, as it will affect the way search engines and SEO are going to work in the future. In Google’s usual semi vague behavior to the public, we are seeing small steps being taken towards the direction of search engines being able to interpret context and meanings of the words people type in more accurately.
Cross-referencing changes take into account the way Google crawls content that is both relevant and new. This gives weight to real time and social discussions that are out on the web. The more fresh your content is both on your website and on the social communications you manage, the more likely your website will be listed among the top links on google. It also takes into account how semantically related your content is to the phrase being searched. We feel that google will definitely give more weight to long tail keyword phrases because they want to give people information that most closely matches the longer phrase request.
Global changes are part of the latest updates in Google search which were until now restricted to only Google.com. Google is now making it easier for people to access universal search results whether at home or when traveling. Google will add to its collection of data migration patterns of people based on where they are when they perform a search if they are logged in to google. This is good news for business owners who have local pages and who mention their locations in their social status updates. Calls to action are always good, especially if it will help tourists find what they want while they are traveling in your city.
Conclusion, what changes should business owners and marketers be paying the most attention to? There are two areas of major importance to think about. The first one is making sure your website is designed to be mobile friendly. If you do not have a fast loading mobile version of your website or if it is not currently optimized for Smartphone and Tablet viewing, then you are already losing out on potential business to your competitors that have invested in technology optimization. The next crucial thing to focus on is page quality and this covers many SEO factors such as: writing good data driven quality content, having nice large high quality images properly optimized, having a fast-loading site, correct cross-linking of pages, and so on. Google is supposedly planning on fully switching over to using Semantic Search by Christmas time. Subscribe to our blog to get the latest in SEO tips and stay up to date on future search engine changes.