Case Study

Trüsound Audio: A Full Service Approach to E-commerce Design and Digital Marketing

Why Trusound Audio has partnered Vab Media Digital Agency to enhance their web design and Search optimized product pages content development needs.

Dennis Reagan, owner of Trüsound Audio came to Vab Media Digital Agency initially for SEO, but it transformed into a full integrated, multi-channel digital marketing project.

Trüsound Audio, a wireless bluetooth speaker startup brand was founded in late 2012 by entrepreneur Dennis Reagan, a Santa Cruz native who has been part of the electronics industry for over 35 years. Dennis became aware of the potential of wireless and bluetooth enabled speakers for mobile devices as a result of owning a large number of Verizon locations.

Although the market for portable speakers is currently competitive, Dennis saw an opportunity for developing and designing a portable speaker that was affordable–with a sleek design and high sound quality.

We kicked off our first strategy meeting to redefine his service offerings, discuss keyword and competitor research, taglines, graphic design elements, brand positioning, and ways to enhance Trusound Audio’s presence on Google as an affordable portable bluetooth speaker consumer product.

Vab Media Digital Agency helps companies and individuals by offering online presence management to build awareness and equity around their passions, stories, and expertise in a way that elevates their search rankings, the demand and size of future business opportunities. A year after we first started partnering with them Trusound Audio introduced a new wireless earbud product that they wanted to promote and sell.

Trusound Audio's Business Goals

To build an eCommerce website that help showcase the 2nd generation T2 speaker and sell the portable bluetooth speaker units with good sound quality at under $100 price point
To help with writing persuasive content and branding to highlight the features that make this product unique while competing against huge consumer electronics companies
To manage and come up with paid advertising and email marketing campaigns based around certain events such as “back to School” or “fathers Day” that would great gift options
To help promote Trusound Audio’s latest wireless earbud product by testing influencer marketing partnerships and other campaigns

What We Did

Initially, we produced some content that could help him rank with other competitors, including: “Portable Outdoor Speakers Under 100” and “Wireless Bluetooth Speaker Technology Guide.” We also crafted copy for each color speaker to identify personalities to color. Thus, red for sporty and action oriented, purple for eclectic tastes, pink for sorority and feminine or LGBTQ social mixers.

In putting together this content, we started to develop personas for the customer targets. This helped us when setting up facebook ads, since most campaigns can be targeted toward particular tastes or interests. Any ecommerce site that does not set up Google Product Listing Ads is missing out on a chunk of market. We knew from the start this had to be set up. Even thought this space was competitive, we were able to, after a few months, and after content marketing and search optimization tactics, we were able to get the speakers to show up more prominently on Google’s Shopping ads.

Social media campaign management was also a part of our work, especially when we launched the May-June Campaigns in 2016. We posted on twitter, instagram, and facebook, and pinterest. We also launched a post on a local Santa Cruz tech publication. Even though we don’t do PR, we like to get our customers some SEO PR juice, which was helpful during these campaigns. Email marketing and ad remarketing were also set up for the campaigns during this period.

"Working with Vania and her team at Vab media has been a pleasure I’d reccomend her highly!"

Dennis Reagan
Trusound Audio

Custom Persona Content + SEO Marketing

We identified a few customer personas which we tied to the colors to create content.

We created content that aligned with the type of personality that would align to each speaker color.

Wireless Bluetooth technology guide

Google Adwords: Product Listing Ads + Text + Remarketing

Overall traffic from May vs June/July Shows Traffic spikes from social advertising & email campaigns

Dads and Grads Summer BOGO Campaign

Refer a Friend and Save Loyalty program

We set up a loyalty and referral program and people were using it when they would get to the shopping cart and provide their friends email we increased the sales by 20% from that program.

Thanks largely to Vab Media’s efforts, Trusound Audio was able to build niche and compete against and extremely competitive consumer electronics shopping category.

WHAT WE ACHIEVED

INCREASED EMAIL SIGNUPS BY 200%

We set up email capture for customers who reached checkout and sent out automated emails to customers who did not purchase. Emails newsletters were sent out every couple of weeks and open rates were above the industry standard, with clicks to products and offers.

A COMPLETELY FRESH AND MODERN WEBSITE LOOK

Using our refreshed visual styles and UI components to test different layouts and graphics to see what would resonate the best with potential consumers and increase conversions

INCREASED SALES PER CAMPAIGN BY 10X

Per promotion on multiple channels, we helped Trusound Audio sell 10x the amount. Because we used several platform channels (Facebook/email/Google ads) and special landing page for the promotion

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