Content Marketing & SEO Friendly Copywriting Services

Consumers have changed and gotten smarter. They often install online ad blockers, own a DVR to skip TV commercials, and glance over ads in magazines and newspapers. So intelligent marketers are realizing that traditional marketing tactics are less effective and they have shifted strategies to what is known as content marketing.      

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You may ask what is Content Marketing exactly?  

The content marketing’s sole purpose is to attract new and retain existing clients by consistently creating and curating, relevant and useful content with the intention of changing or enhancing consumer behavior. Instead of aggressively pitching your products you are delivering informative content that gives your potential customers more trust and intelligence in making purchase decisions.     

Vab Media can partner with your company to unify your brand messaging and engage your target audience across all media with a solid content marketing strategy.  

  • We develop and create content that converts
  • Start your customer communication strategy with a strong foundation
  • Our expert marketers write compelling copy that ranks and engages readers.     

Vab Media combines exceptional copywriting with a personalized content marketing strategy for companies.  

From guest posts, unique meta titles, page headlines to calls to action on your website’s landing pages, intelligent and convincing copy should be included across all platforms (social media, video, white papers, blogs, product pages, etc.) that your business engages to project a brand personality that resonates with your target consumer.  Content marketing is also about building content that matches  your potential buyers persona’s and answers their problems or pain points in the different stages of their sales funnel.   

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Developing Content that Delivers Branding for your Company       

new-york-digital-marketing-agencyPeople prefer to buy from brands that show a human voice and personality in their writing and video content.  It makes no difference whether your company is a Business to Business (B to B) or a Business to consumer (B to C), in order to succeed in today’s on demand landscape, brands need to develop and maintain a consistent brand message across all facets of their omni channels digital marketing strategy. This is vital to building brand loyalty and maximizing the your customer lifetime value. Content strategy needs to be defined, with what are the goals that are to be achieved? Common goals for online content marketing include:   

  • Link     content-marketing-services
  • Online Visibility
  • Traffic
  • Social Shares
  • Message dissemination
  • Direct sales
  • Customer education
  • Branding
  • Leads
  • Direct sales or conversions

Identifying  your Target Demographic or Audience  

You need to research and segment your customers, don’t just make assumptions about a broad demographic.   By mapping your buyer’s niche audience to a consumer profile level, and their affinity category is crucial to identifying their needs and connecting your products and services. Effective copywriting that addresses potential buyers at all different levels of the sales funnel can really help to speed up the conversion process.     

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Creating Content for Different Media Platforms  

The tone of the messaging in an ebook or white paper should not be the same as a Facebook post. When a buyer does research for a brand or product they can in different stages of the sales funnel process when they first interact with your brand.  Copy written for the web should retain a consistent theme while also exhibiting some versatility in order to capitalize on each digital platform.    

Combine Content Marketing & Paid Social Promotion

You can think of Content as the fire. Paid Social Promotion is the gasoline.      paid social ad promotion

Content development is crucial to any digital marketing initiative (whether it is crafting ad copy, email drip campaigns, guest posting, articles, infographics, etc) – appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles.

Authority: How to get it, and how to keep it. That’s what content marketing and paid social promotion are all about.

Content Marketing has never been as crucial to your visibility as it is today, because competition is so fierce for most business verticals.

The bar’s been raised waaay up since then: In competitive markets, you now need information-dense content that’s useful and compels visitors to want to bookmark and share it.

Incorporate Video and Eye Catching Images in your Content

interactive-contentAdding graphics, animations, interactivity and or video can help hold readers’ attention and help convey your brand message. A recent study by Demand Metric shows that interactive content converts 2x better than static content.

“Engaging your readers is an important part of content marketing,”  Vania Benavides, Founder and Chief Strategist at Vab Media said.  “There are many benefits to increasing your average time on site. A great way to do this is to add as much informative, supplemental and high quality media to all your content. Use high resolution product images, or embed a beneficial video for users to view. Any type of multimedia addition to your content will help users stay interested and increase your overall content quality.” With higher engagement and deeper data than static alternatives, it’s the best way to motivate leads down the sales funnel and invigorate your sales process.

Creating Content that is Valuable and Written for Search   

Organic SEOwithout-keyword-research is still the best way to gain traffic and potential leads from the web, conducting proper keyword research and writing useful and valuable content will help to your company rank above your competitors, to garner links from authoritative website related to your industry.  This is where the ROI comes from investing in a solid content marketing strategy.  The web is constantly changing.  It’s important to stay up to date about ranking factors and how search engines work.    

Google’s Hummingbird broadened search far beyond the confines of just keywords and into a wider world of semantic factors.

Even though, Google in the last few years, has made a lot of progress with the Hummingbird update, which has made them better at being able to infer meaning (semantically related to the topic) from content.  keyword research still continues to be a HUGE part of good SEO.   In fact, an SEO/content marketing strategy without effective keyword research is a bit like this.

Writing Optimized Copy for Converting Landing Pages    

Companies do not want to lose potential customers at the user’s point of entry into the business’s sales funnel, which CRO-a/b-split-testingis all known as the designated “landing Page”. To get the user to take the desired action and convert, the landing page needs to have a catchy, descriptive headline, it must convince and explain why the product or service is better than the competitors, and have an alluring call-to-action button. A/b testing and Conversion optimization, testing can help to make landing pages the difference between a successful conversion and a lost sale or customer.   

Why Choose Vab Media as your partner for Digital Growth? 

Type-Content-That-Google-Will-Never-Devalue-Vab-MediaVab Media partners with startups and established companies to develop a search optimized content marketing campaign’s that attracts qualified visitors to their website, converts visitors into leads, nurtures those leads to a sale-ready stage.   click-here-to-learn-more

Check out the Results of our Work by Viewing our Case Studies