Local Search Optimization, Business SEO

·Local Search Optimization

A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area.

Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geograhic cordinates like latitude and longitude.

When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. Vab Media will optimize your local business listings for these geographically focused searches.

“Business listing information can also be distributed via the traditional Yellow Pages, electronic Yellow Pages aggregators, and search engine optimization services. Some search engines will pick up on web pages that contain regular street addresses displayed in machine-readable text (rather than a picture of text, which is more difficult to interpret)” – wikipedia

Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.

Google Facts:

Google states that (1) out of (5) searches on Google are related to a location.
There are (400) million local searches out of (2) billion searches done every day.
These days 80% of the people who search online use Google. More people search online than use the Yellow Pages.

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Let Us Help Your Business Rank Higher in Google Places

We have a deep understanding of how the Maps algorithm works and the factors used to determine rankings of local business listings. As well we have a few tricks up our sleeves that can help give you a competitive advantage. We can help give your business a boost in the Maps rankings and guide you on how best to solidify your rankings over time.

Google maps covers a broad section of the first page of results. In fact, it covers approximately 30% of the first page.

If you want to be found by potential clients who are looking to buy right now, you need to be listed in Google Maps.
Having a maps listing increases brand authority and credibility, and can help you dominate the search results which will lead to more visitors and more sales.
Google uses a specific process for choosing which sites are listed and how local businesses are ranked within the maps listings. This algorithm is different from how sites are ranked in organic search results.
Our search experts know how to obtain high Google Maps Listings. Through an array of search strategies, our experts know how to push your business to the top of search maps.
Find out how to increase your revenue by adding maps optimization to your marketing strategy.

Ready to start Dominating Local Search

How Can Local SEO Help My Business?

Map search, or local search, is a growing end user search trend across the major search engines. To do a good job of displaying local businesses inside their Map products, Google is the leader in this space and by including Map results within the regular search results, for local search queries, exposure in Google Maps is more important than ever for business of all sizes.

What are the Top 10 Ranking Factors for Local SEO?

1. Physical Address in City of Search

2. Manually Owner-verified Place Page

3. Proper Category Associations

4. Volume of Traditional Structured Citations (IYPs, Data Aggregators)

5. Crawl able Address Matching Place Page Address

6. Page Rank / Authority of Website Homepage / Highest Ranked Page

7. Quality of Inbound Links to Website

8. Crawl able Phone Number Matching Place Page Phone Number

9. Local Area Code on Place Page

10. City, Province in Places Landing Page Title

Reputation Management

With reviews for your business showing up everywhere from Google, to Yahoo, to Yelp, you need to actively manage your reputation online. We can help with this complex task. Contact Vab Media to learn more.