Social Media Marketing

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Santa-Cruz-Web-content-marketing-development-planning-services-companyReady to jump into the conversation?             Run an effective social media marketing campaign?

We are a trusted social media marketing agency experienced in crafting strategic plans and training that will help your business or brand reach new customers. 

Why, if you have a website, would you need to set up profiles or pages on social networks? One reason, because even the most established companies don’t have all their clients visiting their website everyday. Using social networks to find customers is a cost-effective way to market your products and build your brand.  Browse through our social media case studies here. Another reason, Facebook gets more traffic than google.  Also, search engines have started including relevant videos in its natural search engine results as a way to give searchers a variety of results.

Social media has helped many small and large companies leverage their products and services. Why is using Facebook and Twitter for business becoming more important every day? Facebook, Twitter, Google+,Pinterest and linkedin are the top five networks in which many of your prospective customers visit many times per day. This is true for both business-to-business and business-to-consumer businesses.


Are you making your presence known? As a new  or start-up business, you should think about developing a strategy that will help establish your online presence, build recognition for your brand, establish credibility among others within your field.

What is being said about you?  If you’re an established business, use social media to

  • Remedy customer complaints faster.
  • Improve your products/services based on customer feedback.
  • Leverage organic marketing.

If you’re a non-profit, use social media to raise awareness of your cause.  Get other people interested in your cause and encourage them to take action.

How can you make others more aware of your business? How can you get people to talk about your brand?

Social Networking – it’s the new way to acquire leads, build a fan base, and raise awareness of your brand’s products and services.  It involves using some established social networks such as facebook, Google+, twitter, Pinterest and linkedin.  However, new social networks are being set up more frequently these days as well.  Are you connected to the right people on linkedin? What about facebook? How can you leverage new social networks to reach the right audiences? We’re masters at finding the right connections and developing strategies that will enhance your marketing strategy.

Our community building efforts connect you on social networks to the people in your niche, those who may need your services.
We do this by identifying the audience you need to connect with to build your market, and engaging them with your expertise.

We also help you develop a social media strategy to help you evolve your company’s following, products, and ROI.  The more well-defined it is, the more your company will benefit. Social Media does not replace your marketing strategy, it enhances it.

Have the power of referrals in your hands.  If people are talking good about your products online, it’s more likely that more people will see or hear about your product.

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Vab Media’s social media team can help you drive traffic, increase sales, build a strong brand identity and a community for your product. Our solution includes optimized blog, Google+, Twitter, and Facebook design, and content population from world class writers who provide virally enabled content. We also monitor your brand online and provide feedback on online “word-of-mouth” to help you make business decisions.

Need some advice on how to manage your own communities? Check out our consultations page.