User Experience &
Information Architecture

We can start a brand from scratch or bring fresh air for a full re-branding of clients from multiple industries. We will help guide you through the process.

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1. Discovery

You know the ins and outs of your business the best. We learn as much as we need to know about your company to create an effective online strategy.
Next is goal analysis. What are the goals for your business in the upcoming years? What role is your online strategy going to be used to achieve them?
Once we have an understanding of your business, we do a lot of research in your industry on what others are doing, especially your direct competitors.

2. Planning

We start with deciding feature prioritization. What features are crucial to the success of your website?
What are the technical requirements of your site? (Social media platforms, e-commerce, Java script etc.)
Another step is creating the information layout and architecture. How is the information going to be structured on your site?
Record growth in first year

3. Visualization

Wireframe Creation
This is where we translate ideas into visual imagery to give you a clear idea of what the site will look like in terms of structure before the actual web development begins.
Our creative strategies range from brand positioning, brand strategy, storytelling, conceptual platforms, communication plans, portfolio strategy and more.

4. Experience Design

Our Designers and content strategists create site maps, heirarchies, categorizations, navigation, and metadata for your website.

Our information architect’s focus on a number of things: such as the target audience, the technologies related to the website, and the content that will be presented through the website.

We Invision

We immerse ourselves to understand the people who use your product or service to uncover actionable insights into how they think, feel, and behave. We identify opportunities to help you exceed their expectations, and define an experience-driven strategy to meet your business needs. Between our competitor analysis, Journey mapping, discovery work, and marketplace research, our tactics aim to set your business apart—and create unprecedented advancement.

"As evangelists for the end user, we strive to deliver experiences that are not only compelling and engaging, but also useful, usable, and accessible."

Vania Benavides
Founder of Vab Media

Experience Strategy

We incorporate the design thinking outputs, persona research, competitive analysis and business goals to build user-centric journeys. Whether thinking about the end-user or admin on the backend, we channel human insight and robust data to craft joyful, useful and intuitive experiences across and within the full brand and product ecosystem. With an understanding of users’ behavior and expectations, we design experiences to serve people’s lives.

Partner with us to craft a holistic experience across an ecosystem or through singular website products or services.

Large web projects require a lot planning and execution. Whether you want to build an eCommerce website or you are an established brand that already has a lot of web traffic, but you need to try different “calls to action” you also want to test and track the changes to improve your site’s conversion rate.

IA Design

Information Architecture (IA) is how your website is organized and where things are on the pages. Both (IA) and SEO are about matching the customer’s journey and helping them achieve a goal, whether your goal is to acquire email addresses, make sales, or get people to call your business. However, users pathways aren’t linear. We live in an omni-channel digital world where a potential user’s path to conversion involves multiple entry points and touchpoints.

The aim of (AI) is to ultimately fulfill business goals, reach your target audience, and increase conversions across all platforms including desktop, tablet, and mobile.

Vab Media digital Agency can help. When budgets must be approved or internet marketing investment must be won over, there is nothing like a website function specification sheet to help to convince your managers and stakeholders that your internet presence should take very seriously. Technology and marketing are the present and the future.

Truly impactful websites solve specific user needs with accessible and delightful solutions.

Bring Your Vision
to Life, Let’s Get Started

We help startups and small business organizations find new pathways to growth through a systematic approach to designing, launching and scaling new websites, services and experiences that people love. Great experiences don’t happen by chance – they are deliberately and carefully designed.