Post Google Panda factors to think about besides Page Rank
Having a high Page Rank for your site is good, but it’s not the only factor that determines your website’s relevance in terms of search results.
What is the real end goal to having a successful site on the web? To make more money, attract more visitors and readers right?! It is impossible to know and understand every search metric and algorithm being used, since Google uses more than 200 to determine search engine result pages (SERP). In the post panda era, creating your sites content with the reader’s experience in mind is a good place to start. Google Analytics is a helpful tool to use for measuring your site’s web traffic.
The more you think about the visitor experience when creating robust content and adding pictures the better off you will be. These metrics are important to look at for the user experience. In the post panda seo environment, the amount of time users stay on your website will play a role in how Google views your site. Seomoz did a whiteboard friday a few weeks ago about post panda and your site, they went into a lot detail about this subject.
“Finally, you are going to be optimizing around user and usage metrics. Things like, when people come to your site, generally speaking compared to other sites in your niche or ranking for your keywords, do they spend a good amount of time on your site, or do they go away immediately? Do they spend a good amount of time? Are they bouncing or are they browsing? If you have a good browse rate, people are browsing 2, 3, 4 pages on average on a content site, that’s decent. That’s pretty good. If they’re browsing 1.5 pages on some sites, like maybe specific kinds of news sites, that might actually be pretty good. That might be better than average. But if they are browsing like 1.001 pages, like virtually no one clicks on a second page, that might be weird. That might hurt you. Your click-through rate from the search results. When people see your title and your snippet and your domain name, and they go, “Ew, I don’t know if I want to get myself involved in that. They’ve got like three hyphens in their domain name, and it looks totally spammy. I’m not going to get involved.” Then that click-through rate is probably going to suffer and so are your rankings.” – Seomoz Rand Fishkin
Below are a few definitions from Google web master’s latest blogs about this subject:
- Conversion rate
- Bounce rate
- Clickthrough rate (CTR)
Conversion rate
A “conversion” is when a visitor does what you want them to do on your website. A conversion might be completing a purchase, signing up for a mailing list, or downloading a white paper. Your conversion rate is the percentage of visitors to your site who convert (perform a conversion). This is a perfect example of a metric that, unlike PageRank, is directly tied to your business goals. When users convert they’re doing something that directly benefits your organization in a measurable way! Whereas your PageRank is both difficult to measure accurately, and can go up or down without having any direct effect on your business.
Bounce rate
A “bounce” is when someone comes to your website and then leaves without visiting any other pages on your site. Your bounce rate is the percentage of visits to your site where the visitor bounces. A high bounce rate may indicate that users don’t find your site compelling, because they come, take a look, and leave directly. Looking at the bounce rates of different pages across your site can help you identify content that’s underperforming and point you to areas of your site that may need work. After all, it doesn’t matter how well your site ranks if most searchers are bouncing off of it as soon as they visit.
Clickthrough rate (CTR)
In the context of organic search results, your clickthrough rate is how often people click on your site out of all the times your site gets shown in search results. A low CTR means that, no matter how well your site is ranking, users aren’t clicking through to it. This may indicate that they don’t think your site will meet their needs, or that some other site looks better. One way to improve your CTR is to look at your site’s titles and snippets in our search results: are they compelling? Do they accurately represent the content of each URL? Do they give searchers a reason to click on them? Here’s some advice for improving your snippets; the HTML suggestions section of Webmaster Tools can also point you to pages that may need help. Again, remember that it doesn’t matter how well your site ranks if searchers don’t want to click on.
google-panda-update
Conclusions about Page Rank and Search Engine Page Results factors to keep in mind.
PageRank is just one of many ranking factors used to determine ranking in search results. Try to improve your website’s speed or loading page time. Studies show faster sites create a happier user experience. When a site responds slowly, visitors get impatience and spend less time there. Sometimes using flash and image sliders can slow down your website. These are just a few of the 200 metrics Google uses. Of course relevance of a page is still the biggest factor in search results. The anchor text of a link is usually far more important than whether it’s on a high PageRank page. And having lots of high quality backlinks is also important in search results. If you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what pages come up tops in Google. Those are the most important and relevant pages you want to seek links from. That’s because Google is explicitly telling you that on the topic you searched for, these are the best. Feel free to visit our other blogs for more useful information.
Read More
Google is always changing and evolving, are you?
What You Need to Know About Today’s SEO
Google is creating new algorithms all the time.
“The “Panda” algorithm change has improved rankings for a large number of high-quality websites. Panda was just one of roughly 500 search improvements we expect to roll out to search this year.” -Google webmaster blog
SEO is a moving target. Search engines are constantly changing and evolving; they are consistently refining their techniques and algorithms to supply the best, relevant results to searchers.They are also making it tougher for unfair “black hat” marketers to manipulate search engine results by trying optimization tricks. This is a good thing… at Vab Media ; we have always advocated using ethical SEO based on Google’s Webmaster Guidelines to boost your rankings and traffic.
That is the reason why we stress to our clients that SEO should be considered a marathon instead of a race to the finish line. Using tricks and manipulation may get you fast results but they are going to be fleeting and may even be damaging. Using legitimate and effective SEO strategies will deliver more impressive, lasting results.
Local SEO is the method of targeting buyers in a local geography for the services and products that local companies provide. According to comScore, an industry leader in Internet research, 63% of U.S. Internet users perform local searches. Of those local searches, roughly 41% were hunting for info on a local service in their home area.
The study also found that consumers searching locally typically take action. Almost half (47%) of local searchers visited the local merchant as a direct result of their search behavior. For small to medium sized businesses, local SEO now has the one of the highest investment returns our of all the marketing mediums online.
While most people still use a variety of different methods to find local business, the study found what people seem to prefer as their first choice for doing so: (Source: comScore, Georgia Institute of Technology).
1. Search Engines (31%)
2. Print Yellow Pages or White Pages (30%)
3. Internet Yellow Pages Sites (19%)
4. Local Search Sites (11%)
4 reasons to do SEO:
1. Better ROI – SEO is a long term strategy which brings a greater ROI than in PPC marketing.
2. Credibility – SEO work brings higher levels of credibility with your customers. (About The Author)
3. Track & Prove Success – Discover what your customer are typing into Google, and which keyword convert the highest. We install web metrics to show you what is working and what is not working with your SEO strategy.
4. Tapping the trend — 81% of all consumers are now making purchasing decisions online. Websites are no longer optional. SEO will drive traffic to your site.
1st Page Google Guarantee
Despite what you read, it is impossible for any SEO company to guarantee you a #1 ranking in organic search engine results. However, we understand that you still want some assurance that you will get the best possible results by signing on with us instead of a competitor.
Vab Media Web Design and SEO Marketing Firm has a stellar track record of helping our clients increase their rankings and, more importantly, their sales through our web site optimization services. Even though there is no way we (or any other company) can guarantee a 1st Page ranking in Google, Yahoo! or Live Search (MSN), we are willing to put our money where our mouth is by offering you our 1st Page Google Guarantee.
Under our 1st Page Guarantee, if we do not deliver the results we promise (10 new first page ranks) we will render our services free of cost until we deliver on our promise. This lowers your financial risk as you will only be charged fees for truly measurable results… first page rankings! Vab Media will bring the client’s web site to the 1st page Google results for 10 new keyword phrases. This ranking guarantee is not search engine specific and only applies to those clients who complete The SEO SUCCESS Plan (3 month plan).
It is important to realize that the competition is also spending money on SEO, and this will affect your ranks. If your competition decides to spend money to out rank you, we do not have control over this. For this reason, client is encouraged to continue to work with Vab Media to sustain the ranks. For the most part, once you get ranked, only a minimum amount of work is required to sustain ranks.
Company Overview: About Us
Vab Media is a search engine optimization firm specializing in local and national organic search. We help clients increase their sales through local and national search engine optimization. Vab Media will work exclusively with your business to promote your website to search engines using acceptable practices based on Google’s Webmaster Guidelines to boost your ranking and traffic. Our goal is to make sure your website is visible to potential customers who are searching for products and services in your business category .
To really make your SEO campaign a success, our SEO team will first develop a deep understanding of your business; what you are trying to accomplish and what your goals are. Our discovery interview provides you with the opportunity to supply us with the required information that we need to make your campaign a success. In addition you can ask any questions that may be concerning you in regards to the types of changes that will be made to your web site, when to expect results, how it’s possible for you to help maximize your campaign and more.
Keyword Research
The keyword research process is the foundation to a successful SEO campaign. Our total keyword research process permits us to identify the following :
- Target keywords which will produce the highest volume of traffic
- Keywords that the competition are using to find success
- Significant high traffic keywords your rival does not know about
- Newly rising keywords primarily based on new trends & services and products related to your site
- Keywords with high conversion rates to raise your ROI
This info will help us identify search phrases that are vital to your SEO campaign and overall net success.
Website Analysis
There are 3 key areas the search engines look at ; your web site code, your server and your prior history inside search engines. Our team completes a total research package based on your domains origination, to the way the search engines see your site today. Below you will find an inventory of areas our team will cover :
- Research of server at the host level, DNS setup, IP setup
- Research of site structure & page relations
- Current indexation standing across the major search engines
- Research of any issues now impacting search engine spidering
- Research of site link structure, page structure, navigational structure and hierarchical system of content of the site.
Content Analysis
A Content Analysis Report is performed on pages throughout your web site. This permits us to identify the present pages and content which has the capability to help support your selected keywords and sustain long-term top 10 rankings. If your internet site is short of additional content, we then assign one of our pro content writers to guarantee the correct selling message is conveyed and new creative copy is written specifically with SEO Goals in mind.
Content Writing
There are occasions when sites don’t have enough content to support their SEO campaign ; there are times where pages in your site are ideal for the visitor, but missing integral parts for a successful SEO campaign. As you may know, Content is King on the net. We provide a professional content writing service that will permit you to keep your current content intact, while incorporating new content and / or pages in your site to maximize the success of your SEO campaign. This highly creative content will incorporate your selling message, robust calls to action and exhibit the same appearance as your current net pages. In addition, we write with theme keywords to respect LSI (latent semantic indexing). You will always have the final say of any new content made for your web site.
Competitor Analysis
The only real way to beat the competition is to understand the competition! Our SEO team will identify the competition based totally on the keywords you select ; find the keywords that they are targeting, discover sites that link to them, compare your site to your competition, and identify precisely what is needed to out-rank them and get top ten rankings for your target keywords. This info is then used to craft your Link Plan , Content research, and SEO Implementation.
email us at vania@vabulous.com or visit other pages on our website for more information http://vabulous.com/
Read More
Increasing your site’s Google Page Rank
How to Increase Your Google Page Ranking
The most common question webmasters have in relation to Google is: “How do I improve [or increase] my PageRank? Before we go in to answering this question, it is important to take into consideration what PageRank is, how it is calculated, and what it means for your site.
Google PageRank, based on a scale of 0 to 10, is the means by which Google ranks the worth of particular site. Theoretically, a site with a PageRank of 8 is generally of more use to the average visitor than a site with a PageRank of 3. Accordingly, sites with a higher pagerank rank higher in the Google search results for a given keyword than those with a lower pagerank. The goal of google’s search results is to provide the user with the most trustworthy sites that include the particular keyword phrase they have entered into the search field.
PageRank is calculated based almost entirely upon two factors: how many other sites link to your site, and the PageRank of those sites that link to you. Ideally, you want a lot of sites with a high PageRank to link to your site. Getting many low or zero PageRank sites to link to your site won’t do you much good. In fact, there is some evidence that Google penalizes sites that have an abnormally high number of low PageRank sites linking to them. This situation is usually indicative of someone trying to cheat the system by simply adding links to useless pages in so-called “link farms.” So, in a sense, Google is capable of recognizing whether your site hangs out with a good crowd or a bad crowd by what kind of sites link to yours. It is much better to get a few sites (preferably a .ORG or .EDU) with a high PageRank to link to yours (especially those with PageRanks higher than your own) than a bunch of sites with low or zero PageRank.
PageRank is believed to be calculated on a logarithmic scale. What this roughly means is that the difference between PR4 and PR5 is likely 5-10 times than the difference between PR3 and PR4. So, there are likely over a 100 times as many web pages with a PageRank of 2 than there are with a PageRank of 4. This means that if you get to a PageRank of 6 or so, you’re likely well into the top 0.1% of all websites out there. If most of your peer group is straggling around with a PR2 or PR3, you’re way ahead of the game. Currently our website is a PageRank 4. The higher up you get in the numbers the harder it is to move up. Meaning it is easier to go from a PR1 to PR2 than it is to from a PR5 to a PR6.
PageRank is crucially important because it determines, in part, in what order your website will show up in Google’s results. Besides PageRank, the other factor is largely website content – i.e. what your site actually contains, what keyword and keyword phrases are present in your text and how often they appear. If two sites have basically the same content, cover the same topic, and have the same keyword saturation (the percentage of keywords in the entire text), then the one with the higher PageRank will almost always come out on top.
Okay, now for ways to improve your PageRank, legally and fairly:
Read More
Connect with us: