High Page Rank

How to target and rank high for low competion keywords

Posted by Andrew on May 30, 2011 | 11 comments

How to target and rank high for low competion keywords Don’t try to optimize your website with keywords that have too much competition. As an example. If you did a google search for the keyword “SEO” it returns a result of 716,000,000 pages! You don’t need be a marketing genius to realize that there is a lot of competition for this keyword and that it is going to be extremely hard to rank for this term. So instead concentrate your efforts on keywords that are much more attainable and easier to rank for.

Increasing your site’s Google Page Rank

Posted by Andrew on Apr 16, 2011 | 3 comments

How to Increase Your Google Page Ranking

The most common question webmasters have in relation to Google is: “How do I improve [or increase] my PageRank? Before we go in to answering this question, it is important to take into consideration what PageRank is, how it is calculated, and what it means for your site.

Google PageRank, based on a scale of 0 to 10, is the means by which Google ranks the worth of particular site. Theoretically, a site with a PageRank of 8 is generally of more use to the average visitor than a site with a PageRank of 3. Accordingly, sites with a higher pagerank rank higher in the Google search results for a given keyword than those with a lower pagerank. The goal of google’s search results is to provide the user with the most trustworthy sites that include the particular keyword phrase they have entered into the search field.

PageRank is calculated based almost entirely upon two factors: how many other sites link to your site, and the PageRank of those sites that link to you. Ideally, you want a lot of sites with a high PageRank to link to your site. Getting many low or zero PageRank sites to link to your site won’t do you much good. In fact, there is some evidence that Google penalizes sites that have an abnormally high number of low PageRank sites linking to them. This situation is usually indicative of someone trying to cheat the system by simply adding links to useless pages in so-called “link farms.” So, in a sense, Google is capable of recognizing whether your site hangs out with a good crowd or a bad crowd by what kind of sites link to yours. It is much better to get a few sites (preferably a .ORG or .EDU) with a high PageRank to link to yours (especially those with PageRanks higher than your own) than a bunch of sites with low or zero PageRank.

PageRank is believed to be calculated on a logarithmic scale. What this roughly means is that the difference between PR4 and PR5 is likely 5-10 times than the difference between PR3 and PR4. So, there are likely over a 100 times as many web pages with a PageRank of 2 than there are with a PageRank of 4. This means that if you get to a PageRank of 6 or so, you’re likely well into the top 0.1% of all websites out there. If most of your peer group is straggling around with a PR2 or PR3, you’re way ahead of the game. Currently our website is a PageRank 4. The higher up you get in the numbers the harder it is to move up. Meaning it is easier to go from a PR1 to PR2 than it is to from a PR5 to a PR6.

PageRank is crucially important because it determines, in part, in what order your website will show up in Google’s results. Besides PageRank, the other factor is largely website content – i.e. what your site actually contains, what keyword and keyword phrases are present in your text and how often they appear. If two sites have basically the same content, cover the same topic, and have the same keyword saturation (the percentage of keywords in the entire text), then the one with the higher PageRank will almost always come out on top.

Okay, now for ways to improve your PageRank, legally and fairly: