Helpful tips for optimizing videos and content for search engines

Posted by Andrew on Jul 25, 2011 | 2 comments

Here are some basic tips for video search engine optimization (Video SEO).

The integration of videos is by far the most important of Googles Universal Search integrations with at least one video included in nearly 50% of search queries. This presents an awesome opportunity to quickly get on 1st page for your keyword phrase search results with just a few videos. Nevertheless, not enough businesses have  been capitalizing– only a small percentage of websites are actually optimizing their existing video content.                                                                                                      

Choose keywords for video. Just like the Google adwords key word tool, their product Youtube also has a keyword tool. https://ads.youtube.com/keyword_tool provides the opportunity to examine search volumes for individual keywords. With this you quickly get an idea of which keywords are relevant for video optimization. Keywords that have a high search volume here are also often displayed right at the top of the Universal Search integrations in the normal Google SERPs and therefore have a higher click through rate.

video appropriate keywords are keywords where a user will often click on videos in the search results or where the search query is made up of their [existing search] + video. With this kind of keyword, videos provided with prominent video integrations will feature prominently in SERPs.   YouTube is the most important video platform and has just recently surpassed yahoo as the second largest search engine in the world and, with a large online community, powerful marketing tool for companies.

Here are the some tips that will help your video get more views and rank higher in Search Engine Result Pages (SERPs):

• Content: As with your website’s content, your video content should also be relevant, clear and crisp. It should be able to convey the message in an interesting or different way.
• Title: should contain the most important keywords, arranged with the most important keywords first. keep the title around 60 characters, any more will not be displayed.
• Description: video’s description should contain the keyword more than once and should use additional, semantically related keywords to avoid keyword stuffing. Which means you can simply use alternative terms that describe the same concept and thus strengthen your foothold for all of the related terms of that subject.
• Keywords: Add your keywords in the content or description of your video. Even your video transcript should be keyword-rich. Adding a relevant transcript serves more than one purpose- your video becomes accessible to people with hearing disabilities as well as it becomes relevant for search engine spiders.  The filename of the video should also contain the keywords.
• Tags: Add up to 10 or 15 tags – using the most important keywords.
• Comments: Allow viewer comments and feedback on your video. The more people talk about your video, the higher will be your ranking on search result page.
• Linking: Link your video to relevant content on your site. While linking ensure that appropriate keywords are used. Also make your content relevant so that others link to your video too. More the number of inbound links, higher will be your ranking.
• Sitemap: Add a video sitemap, submit video sitemap to search engines. This will help web spiders to index your video more easily.

Contact Us For A Quote On Video SEO

Video SEO Ranking Factors to Consider

• Keywords in title
• Number of views
• Number of comments
• Category & Tags
• +1/Shares/Tweets/Embeds
• Favorites
• Ratings
• Sentiment (Like/Dislike ratio)
• Channel views
• Number of subscribers
• Links
• Embeds
• Video Sitemap
• Channel login activity
• Speed & consistency of interest
• Quality description (click-thru factor)
• Flags (negative)

Check out our Portfolio of Search optimized Videos we have produced and Marketed for clients.

Vab Media and Muse Cinemedia will be speaking on August 2nd, at Santa Cruz Business Connect about conceptualizing and marketing videos for business.

New York SEO, Search Engine Optimization

Posted by Andrew on Apr 3, 2011 | 23 comments

           The best Search Engine Optimization Services in New York. (SEO)

New York City, with a population of over 8,000,000 people, is the most populous city in the United States. It is known for its status as a financial, cultural, transportation, and manufacturing center. This dangerous combination makes competition of small and mid-sized businesses pretty fierce. Many organizations push online marketing efforts, spending thousands on prepaid advertising, paid search campaigns and other activities.

However, the most effective way to get your target audience — doesn’t matter what business you’re in — is Search Engine Optimization (SEO). Your New York business can easily crush competition by capturing the best possible customers — people who search for your services, and find them. There are occasions when sites don’t have enough content to support their SEO campaign, there are times where pages in your site are ideal for the visitor, but missing integral parts for a successful SEO campaign. As you may know Content is king on the net. We provide a professional content writing service that will permit you to keep your current content, while incorporating new content and / or pages in your site to maximize the success of your SEO campaign. This highly creative content will incorporate your selling message, robust calls to action and exhibit the same appearance as your current net pages.

So how does this magic work? Simple:
- a customer types in something like “New York Business Insurance” into a Search Engine like Google or Bing
- if you were selling Insurance and were our client, your website would be come up on they first page of google for targeted key words.
- if the customer goes for a map search, your business would be listed on the map — easily visible to all customers
- you get your New York customers, conversions, sales, etc
*note: New York Business Insurance is merely an example, people search for everything, literally
We offer a full spectrum of services from concept to website development and the actual SEO. If you already have a website, we’ll easily modify it (without any serious visual changes — unless you want them of course!) to get more Search Engine visibility. Want to increase your companies sales? Try conversion rate optimization services to help turn more visitors into customers.

Ready to get started?

Call Us Today 831 205-0164   

Search optimization for video, video seo

Posted by Andrew on Jan 20, 2011 | 0 comments

This article will outline tips for optimizing your video files to get traffic to your web site.

Check out Vab Media SEO Firm’s channels on Vimeo, Youtube and Vator.tv! The challenge for web site owners is how to integrate video into their marketing programs without losing traction in the search engines. Media delivery technology has grown faster than web search indexing methods, leaving video, media, and elements like Flash to languish in organic search. Search engines still rely primarily on text elements to sort the web. Below is a screen shot of a search query “Restaurant Insurance New York,” we made a video for our client RSI Insurance, that is now on the 1st page for this competitive long tail keyword phrase.

Search engines have started to automatically include relevant videos in search results as a way to give searchers a variety of possible results. With Google’s Universal Search integration, video seo is a relatively untapped market compared to how many text web pages are out there.  The video search engines can’t look inside the video to tell what the content is. For that reason, they rely on other on page factors, the metadata within the video file itself, the title of the video, inbound links and anchor text to determine what the video is about. There is a proper method to optimizing your video for keywords and keyterms that will lead the web searcher back to your website, and supplement your search engine results. Combine SEO with video to leverage your market and watch your  business traffic grow!  Here are a few tips to help others find you on youtube:

• Develop videos that reinforces the message of your brand.
• Create compelling content, if the content is not compelling, then the users will not share it or favorite it.
• Link back to related content and videos on your site with a keyword anchor text.
• Tag your channel with keywords related not to your content, but to what people are searching for.  To get some ideas type in a search term into youtube’s search field and see what comes up as recommendations – use those keywords.
• Tag your video with keywords.  Use the same technique above.
• Allow Users to rate your video. Search engines will pay attention to this when ranking these videos.
• Make good use of the thumbnails to help users decide which video to watch.
• Include most important keywords in the beginning of your video’s title.
• Use appropriate keywords in the link text, keyword rich anchor text carry a lot of weight.
• Start liking other videos, subscribe and friend other youtubers.

The youtube community is a pretty welcoming community. Let us know if you need any help!