Webworx Santa Cruz is launching a series of workshops for entrepreneurs and small businesses to help them with their website and marketing:
The other two workshops have already passed, but the upcoming workshop is highlighted below and if you want to know how you can use Facebook to improve your bottom line, you should check out Workshop #3.
Build and catapult your website to success with:
1. MANAGE YOUR WEBSITE WITH EASE using WordPress
2. GET FOUND with Search Engine Optimization
3. SPREAD THE WORD with Social Media!
Workshop 3
SPREAD THE WORD with Social Media
Social Media
Facebook for Business – Thursday May 19, 2011 6-9pm
$250 per person
Learn how to use Facebook to put your business out where the masses are and attract attention for your products and services.
Social media is not just a social past time. Come learn how to harness the power of Facebook Business pages with this hands on course we walk you through understanding your business social presence and determining your goal. Is it about fans, more activity on your blog, increased sales or awareness?
The basics will be covered for uploading images, videos, links, questions and there always popular status update. Learn how to use your Facebook fan page to interact with your customers, listen to what they want and deliver it to them. The second internet is upon us and it will be known as the Social Internet.
Mobile platforms will be discussed on how to engage your fan as well. Conflict on your Facebook wall? We can teach you how to deal with that head on.
Understand the practice of blog integration and how to complete the circle driving customers back to your message and eventually create a sale.
You will learn how to use the analytics for Facebook to determine how your posts are received, how many fans you add or lose and where they live. You want to expose your business only to the people that are interested in hearing about it? Facebook targeted advertising can facilitate that, learn how to target geographical areas, interests, age and more when running ad campaigns.
Social applications to be discussed: Facebook’s personal profile, Facebook business pages, Twitter, as well as applications that will tie them – AND your website – together!
Workshop Instructor:
Danny Keith – Social Entrepreneur – Jack Wagon Agency
Assistant Instructor:
Our Own –Vania Benavides– Social Media Strategist & Web Developer
