Case Study

Why Tedx Santa Cruz partnered Vab Media to help with their social storytelling needs

We love partnering with great non profit brands to help them tell their stories

The TEDxSantaCruz is an independent TEDx event founded in 2011 by David Warren, a retired Cabrillo College Professor. This initiative is independently organized by a group of entrepreneurs, artists, philanthropists, and educators called the TEDxSantaCruz Leadership Team. The curator and organizers of these past events have been led by Nada Miljkovic and Irene Tsouprake.

And since our marketing firm, VAB Media Digital Agency had been working on other community web projects with Nada Miljkovic who had previously brought on Vania to do social media marketing for the 2014 TEDxSantaCruz.

VAB Media was founded in Santa Cruz, and we still, to this day, have connections and roots to many business owners, creatives, and artists in the community.

They wanted to improve their website in 2015, add videos from each event, with filters for people to search by event and speaker. They wanted to update the design to make it more modern, user-friendly, mobile-friendly, and easy for anyone to integrate new content for each new event that would happen in the future.

TEDx Santa Cruz collaborated with Vab Media digital Agency on several occasions to develop content that would rank and attract their target audience and promote events.

Then in 2019, Nada Miljkovic wanted to restart the event and called on VAB Media again to manage social media and social media advertising, update the website with new event and speaker information, videos, and sponsor information.

TedX santa Cruz's Business Goals

Have a place where people could watch TEDxSantaCruz’s speeches. Where the community could sign up to volunteer, speak, or sponsor.
Update the website design to include videos, video search filters and usability.
Provide regular website maintenance.
To provide social media strategy, management, advertising, and live posts to increase tickets sales for the Art of Hope 2019 Tedx event

What We Did

So we worked with the Tedx Santa Cruz team, (which included Mary Andersen, Mariah Stockmon Tanner and Nada and others) to come up with a social media strategy to build awareness, provide teaser videos and ultimately sell tickets for the Art of Hope Ted talk event.

Because it had been about four years since the last event, Nada and I had a kick-off meeting 8 weeks before the start of the event with a couple of other social media and marketing volunteers, including Mary Andersen and Mariah Tanner Stockman. The Tedx Santa Cruz social media accounts had needed to be updated with content to bring about awareness of the event, and we needed to reconnect with previous followers, speakers, and locals via their social media accounts in the Santa Cruz community. We also started to show videos of past speakers on social media accounts and create new image posts on instagram to promote the event, the Art of Hope.

The website also needed to be updated with copy, graphics, layout, speaker names, new TEDx theme, easy-to-use floating button to purchase tickets, and the setup of the livestream page. Before the event, we also launched a couple of ticket discount campaigns, as well as other event awareness campaigns to the Santa Cruz community. On the day of the event, under my supervision, we all took on posting on a specific social network. We had a professional photographer who fed us images as she was taking them via bluetooth. This made posting in real time very efficient. During breaks we focused our attention on the mingling of the community and their discussions, which can be seen on TEDxSantaCruz’s Instagram account.

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"I’ve worked with Vab Media since 2009 and recommend them wholeheartedly. They are my go-to company for web design, social media and digital marketing. It is always a pleasure working with these fine folks. All our projects have been on-time and within budget."

Nada Miljkovic,
TedX Santa Cruz Art of Hope Event Organizer

Wikipedia Page Creation and Knowledge Graph Optimization

To leverage the credibility of Ted Talks, we carefully created a Wikipedia page for Tedx Santa Cruz, which must be carefully done to have it published and pass reviews from other Wikipedia editors. Our experts have experience and we carefully wrote it an historical fact-based unbiased tone including in credible citations. When you Google “Tedx Santa Cruz” their presence is enhanced on Google as a knowledge graph entity. if you want to learn more about our online management services click below.

WHAT WE ACHIEVED

A Cohesive Strategy for The Live Event.

Achieved Event Ticket Sales Goals

Event was successfully coordinated by production, social media, and event volunteers

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