In our first couple of meetings, they shared with us several resources for the project, which included YPO’s branding style and standards guidelines, which include both visual and verbal identities. They also shared several spreadsheets that included all of the digital assets, articles, videos, and audio files (podcasts) that were going to be categorized and formatted into the site. 

We discussed the website’s design and identified a few ways to solidify the Leadership Development Toolkit’s value proposition in users’ minds—and create a more user friendly, connected experience for the members: by breaking down content into categories, elevating exploration, and providing a home base.

In order to support the visual brand narrative and messaging Identity, for this YPO development project, we choose to design the website using WordPress CMS, because we still feel like it is has the best taxonomy framework. We used an advanced drag-and-drop editor tool, Elementor Pro, (that has 300+ Designer Made Templates, mobile responsive editing, animation features and 90+ widgets) to set up columns, buttons, and other design elements that would allow us to highlight and break up the content in a user-friendly way. 

We approached this as we do with other website redesign projects, by adding search-optimized headings, and high-quality image assets, and presenting the content in more readable formats that make sense to site visitors,  We are grateful for getting to collaborate with Jeff and Kerry, who took charge of managing the project, and was providing content edits, and timely feedback.   

Vab Media Digital Agency helps companies and individuals by offering online presence management to build awareness and equity around their passions, stories, and expertise in a way that elevates their search rankings, the demand, and the size of future business opportunities.